New Look for Cast Metal Services

On June 2 2014 Cast Metal Services Business was given a facelift with the implementation of a completely new look global brand identity. The success of any business is dependent upon its ability to communicate a consistent and easily recognisable visual identity through the presentation of a strong, unified brand. With this in mind the decision to rebrand ’CMS’ as Cast Metal Services was undertaken to assist in the development of a visible footprint for the Business in what is a highly competitive global market place, taking advantage of trademarking the new name to develop an independent visual identity. The rebrand included the launch of a new website, Intranet and style guide, as well as a new logo offering a strong visual reinforcement of the Business’ core activities; the sale of consumable products to the Cast Metal Industry. Steve Hall, Sales and Operations Manager for Cast Metal Services, said that while the business would continue to operate as part of the Bradken Group and support the Company’s network of foundries, it was important to establish a separate brand identity when dealing with the external market inclusive of customers and suppliers. “The rebrand has given Cast Metal Services the opportunity to approach the global market with a fresh stylistic image to continue to develop a reputation as a leading supplier of differentiated consumable products to the global cast metals industry.” Cast Metal Services facilities around the world were encouraged to celebrate ‘Rebrand Day’ by wearing orange and holding site festivities. To see more of the new look Cast Metal Services Business visit